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Featured in Glamour, TimeOutNY, OutBlush and Redbook, You Da Balm is a USDA Organic / all-natural skin care, born and bred in NYC. Sold in sleek, black & neon packaging and donning the tagline "Born In Brooklyn," YDB formally launched in late 2012. Within 3 months, the product was picked up by the same regional distributor as Fiji Water, Kettle Chips and KIND Granola Bars and has now been bought (and reordered) by 100+ stores, including 40 GNC's throughout Manhattan. Kicking off with 3 different lip balms, YDB shares the same SRP as Burt's Bees, Alba, Desert Essences, though presents the consumer with a hipper option. In addition, YDB has partnered with PACER's National Bullying Prevention Center--founders of Unity Day and National Bullying Prevention Month--who have formerly teamed with Ellen DeGeneres, Anderson Cooper, Yahoo! and FaceBook. Proceeds from each sale of YDB go towards PACER's anti-bullying efforts. YDB is now poised to become a full-out lifestyle brand.