What Goes With This?

What Goes With This? is an online fashion community. Our members ask and give answers to the common sartorial conundrum: What Goes With This? The product is a pivot from FitValet, which gained 4,000 customers but not fast enough growth. We found customers were solving one specific question with FitValet: how to wear things they already owned, or were looking to buy. They wanted fashion inspiration. We were also surprised that our job posting for stylists went viral - we were able to get clicks for a tenth of a cent each. Every woman’s dream was to be a stylist. We built WGWT to harness these ideas: make a site built for fashion inspiration, around a specific, pressing question that allows everyone to become a stylist. Our Q&A site is built around photos and discussion. People can ask the style questions they’ve been asking friends and family since the beginning of time, just in a much easier way. Simply put, it's StackOverflow, for fashion.