Wait But Why

Wait But Why is a website with original long-form writing and illustrations that makes people laugh, think, and learn. We plan to eventually extend the brand into a more diversified website, books, other blogs, YouTube videos, films, podcasts, and other media, similar to Grantland.com. Our typical reader is highly educated and skews slightly young, male, and American. 60% of readers are 18-34, 54% of our readers are male, and 65% are based in the United States.