The Shoplift

The Shoplift is a new kind of shopping mall -- a social shopping mall where the shoppers run all the stores. Shoppers browse around the Web and "shoplift" their favorite finds (runway fashion, antiques, collectables...anything for sale on the Web). Our bookmark tool finds and scrapes all the details, then our software zooms up close, frames everything beautifully, and hangs shoppers' finds in the window of a "store" for friends and fans to see and follow. We didn't just make another Pinterest clone or copy the competition. We're treating the experience itself -- "going shopping" -- as a fashion product; we cut clutter and blank space, dimmed the lights, filled the screen edge-to-edge, and made it swipe left and right like hangers on a rack. We've designed something fresh and unexpected -- a place for shoppers to spend time, get lost, spot whats trending, and stumble upon something they didn't know they needed but can't live without.