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A user experience and data driven approach to selling, cross-selling and helping consumers self-select their optimal insurance for their lifestyle. We will be utilizing many off the shelf technologies not currently promoted widely in the US to simplify, mostly automate and maximize consumer insurance transactions on factors beyond 15% cheaper. Combine these companies and you are close to what we will do: The Birchyard = Swift cover + Insure My Rental + State National + Policy Genius + Quote Pie + Lead Warmer + Your Typical local Broker