Swoon Beauty
Common beauty frustrations solved one tool at a time. Crowd sourced product dev process.
Markets
About
Consumers demand innovative, reasonably priced beauty tools and body care products that deliver big bang for the buck.Swoon intends to be a market leader in the $9 billion prestige beauty market to meet these demands. Our first product solves the problem of product waste. Women who splurge on prestige lip gloss pay for but are unable to use about 20% of the product because the manufacturer supplied applicator can't reach all the gloss.This results in a point of pain, causing many women to either save the tube or toss it with a significant amount of gloss still inside. Swoon's first tool is part spoon, part applicator and designed to reach and apply all the gloss in the tube. It has a flexible application head, extra long wand and ergonomic handle. Future products will be informed by consumer Beauty Bothers. Named Top 10 innovation at 2013 Cosmoprof - featured on Fox News. Distribution: GetSwoon.com, Trymbl.com. Pending: Sephora, HauteLook