About
SuperData combines digital point-of-sale data with qualitative consumer insights. Founded in 2009, SuperData collects behavioral data directly from publishers and developers, to identify key trends, establish revenue estimates, and analyze market changes for popular online games, including MMOs, mobile, and social games. SuperData publishes industry-relevant key performance indicators. Using our proprietary data set—pulled directly from publishers and developers—on millions of paying digital gamers, we establish monthly benchmarks such as ARPPU, conversion rates, lifetime value, and revenues. Customers use our data to evaluate their performance, identify key growth opportunities, assess revenue potential, optimize their efforts, and better understand their audience’s wants and needs. SuperData’s client base includes brand owners, developers, retailers, publishers, VCs, and payment service providers.