About
StyleUp is the link between what you have in your closet and what you want to buy next. We believe e-commerce will continue to become more and more fractured, so we are building a personal style and shopping experience that makes discovery easier and more fun. Instead of buying your tee's from Target, your blazers from J.Crew and your splurge items from Net-A-Porter, you can find them all in one place. Through a daily email (70% open rate) and algorithm, we learn a woman's taste, help her get dressed every day and direct her to shopping options. We allow a woman to create her own online shopping mall with the brands she most wants to shop. When you shop new items, we'll feature them in future outfit recommendations, creating long-term relationships. We combine the intimacy of personal styling, the expertise of the fashion industry and the reality of your budget and local weather. StyleUp was founded by a former Lucky Magazine fashion editor & was in the W13 Y Combinator batch.