About
The Problem: Local businesses lack a platform to engage in ongoing conversations with local customers. They know word-of-mouth is the most important marketing, but they can’t effectively influence it. The Solution: Spokeable is an online platform (app and cloud interface) connecting local businesses and local customers in an exchange through interactive photo-sharing. Word-of-mouth online takes place through photos. Customers on Spokeable are recognized and rewarded for their intrinsic value as message carriers. For the business, it’s a marketing solution that influences and measures word-of-mouth. 1. Members upload photos and tag products. Businesses select photos and send rewards. Members who accept become spokesmodels! Their photo will carry a promoted advertisement. 2. The business interface has a dashboard of actionable data. Local businesses make informed decisions to spark word-of-mouth. 3. Spokeable is a local tour guide—members discover communities through a local lens.