Snappers

Socks as the New Necktie. What was once a commodity has turned the corner into full-blown fashion statement. As of August '14, socks are now a $5.6Bn market, and have significantly outpaced the growth of the general apparel market (The NPD Group). Our aim is to deliver a high quality men's dress sock, modeled after lifestyle brands such as Vineyard Vines, or Southern Tide. We're creating quality American made socks, with fun, lifestyle-associated patterns and concepts. Unlike many of today's new entrants in the sock market, we're a bit bearish on bold. While many new sock designers have been successful with thick stipes, neon colors, or large logos, we've found that their success is largely due to lack of offerings. Demand is simply outstripping supply.Initial market research indicates that men are looking for fun, differentiated sockwear, without the gauche approach. We'd like our socks to appeal to a demographic that's inclusive of fun-loving youths, as well as business execs.