About
Seeds converts freemium gamers into paying customers using social good. Freemium games struggle to convert the 94% of players who never spend money. Seeds builds microlending into games to convert up to 33% more free users into paying customers - generating $25+ in revenue per new user for our partners. After Seeds compels that first purchase, the user makes an average of 12.4 more. 58% of Seeds purchasers are new payers, and Seeds makes money on both the gaming and the microlending side. The product surfaces in a Seeds partner game much like a native ad would (please see screenshots above), using succinct messaging that encourages a player to make a Seeds purchase that will go toward a microloan for a real life entrepreneur in the developing world. The virtual item for sale could be a limited edition sword, a better deal on virtual currency than the player can find elsewhere, a quicker level up, etc.