About
The product: A navigation based running app for women to find safe routes to run when they travel. Safety features include water fountains, emergency phone numbers, safe havens etc. In fall of 2013 our team won the Lean Startup Machine Boston competition. We received extra validation by getting signed letters of intent from the local Victoria's Secret, Foot Locker and Olympia Sports to allow us to leverage their brand to help market our product. The white label: Through our customer research we are learning about the multiple needs and market segments within the " women runner " category. We thought it would be simple to beta our first app as a white label app for hotels and it would allow us to bootstrap and build out the features which provide a more focused product for hotel guests (male or female). We recently shipped a beta to a Sheraton Hotel in Boston. They will market our app to guests upon completion of the navigation feature.