About
Ridley is addressing a growing wave of concern, confusion, and anger around the lack of online data privacy and security. Data collectors, which can include marketers, analytics companies, governments, businesses, and more, are packaging and profiting off a growing amount of sensitive, personally identifiable information without user consent. Data leakage occurs across cellular networks, home networks, and out-of-home networks. And as the connected home, the internet of things, and native app usage proliferates, so too should privacy protections that exist beyond the browser layer. Ridley is building a suite of privacy and security products that sit across a user's connectivty spectrum by working at the network and OS layers. Ridley protects users by killing unnecessary trackers and puts users in control: either exist anonymously online or receive targeting advertising using Ridley as your exclusive data pipeline into the programmatic ecosystem.