About
RetSKU is a SaaS platform that explains the 'why' of sales performance for retail brands by collecting and analyzing extensive competitive intelligence in real-time. For Brands like Dyson, GE that sell through brick-and-mortar retailers, RetSKU collects data on key sales drivers (distribution, pricing, promotions, in-store placement, in-store advertising etc) and provides competitive landscape dashboards and actionable insights to improve revenue and margin. In addition, RetSKU integrates this competitive intelligence data with brand’s point of sale (POS) data, market share, promotional effectiveness etc. and analyzes / provide insights to develop strategy, react to competition, improve brand performance, understand and analyze consumer feedback, improve promotional effectiveness and drive new product launches. RetSKU comes pre-configured with brand specific dashboards/reports and alerts. Customers: Signed brands paying $100k for annual SaaS subscription.