About
A game-changing wine brand focused on new-to-wine millennials; we're innovating everything from the way they drink to the way they learn about wine. To start, we're focusing on boxed wine, a highly disruptable market growing at an astounding rate. By focusing on elegant design and relevant content, we are overcoming the boxed wine stigma and building a product entirely focused on Millennial drinkers who are drinking casually, on the move, and always with friends. Our 3L premium boxed wine keeps 4 bottles-worth of delicious wine fresh for 6 weeks, and with a sleeve of 10 stemless wine glasses, it's easy to be enjoyed anytime, anywhere-with anyone. And from the moment you buy your first box, you become part of the Pub, with access to online content and tastings focused on making wine easy, social and less pretentious.