Picomize

The Problem: Art buyers at large ad agencies spend 200 hours a month looking for photos. This is equivalent to $72,000 per year in their employee’s time searching for stock photography. It was recently discovered that stock photographs are used so frequently that our brains no longer register the image in memory. Thus, decreasing the effectiveness of the message and wasting a lot of art buyer’s time. The Solution: Picomize is side stepping the monotony of stock photos by working with the best photographers to crowdsource exclusive work for art-buyer's projects. Here’s how it works: The art buyer fills out an online form, which takes less than 5 minutes, describing the image they’re looking for. They designate how long the challenge will run and receive around 50 photos within that time frame. The designers communicate directly with the photographers, choose the winning picture, and purchase it for their use.