About
Every day, trending stories emerge on Social Media -- spontaneous gatherings of people, around topics about which they are impassioned, active, digital publishers. But until now, there was no way to “ride” such social media “waves” -- no way to take a trending story, enhance it, drive interaction and gather data around it, and get the already-aggregated audience to spread it. Peek2 solves that problem and helps people, publishers and brands “ride the wave.” Social Voting, while hugely popular, is currently however limited: ● Opinion Is Binary - people can only “like”, or not; there’s no “like more/less than” option ● Differentiation Is Impossible - all “likes,” are treated equally, despite widely varying intensity ● Timing Is Devalued - all likes are treated equally, regardless of when they actually occur ● Voting Isn't Social - people like, but can’t comment, discuss, track, share and compare easily ● Voting Isn't Engaging - once something is “liked,” engagement essentially ends.