About
At 23 Billion dollars, the market for private clubs is substantial. However, this traditional industry is facing three major points of change: millennials are the largest consumer generation and are reaching an age when they join clubs, club consumers have higher expectations for great digital experiences, and food is now the number one attraction at clubs. Parlor is hyper-focused on developing a global network of private clubs uniquely tailored to today's consumers. We are culturally relevant, strong on technology and strong on cuisine.