About
OVIO allows brands and designers to upload inspiration assets and design concepts to gather feedback from brand loyalists when it matters most, during preproduction. OVIO creates a feedback loop that designers can build on to create a better-studied product, encouraging better sell-throughs, reducing mark downs and shortening concept to retail floor timeline. Unlike the one-way process of analyzing social signals, OVIO will allow for two-way interaction, creating a feedback loop designers currently do not have at scale. This allows designers to include their most important asset, THEIR CUSTOMERS. This is not democratization of fashion - it's getting reliable data for design teams and buyers. OVIO will give Opinionistas unprecented insight into the vaulted design process that design teams face every week and offer true insider rewards, bringing brands and consumers even closer. OVIO asks, "Don't you want to listen?"