MyGrove
A social app designed for active adults, organized around their passions and communities
About
MyGrove is a purpose driven online and mobile social media experience structured around the offline entertainment and leisure activities (like golf, birding, quilting) that 65 million age 55+ US adults are passionate about. We aspire to serve 2 million members monthly by 2017 with an offering focused on the content and social needs of this demographic. Our go to market strategy starts with the leaders of local activity groups and clubs at self designated age 55+ retirement communities and senior living facilities. As a media property with rich social components organized around offline activities and entertainment affinities (Singing, Cycling, MahJongg, BibleStudy, etc.) MyGrove has the opportunity to generate revenue through five primary streams: (i) Ads, lead generation and affiliate marketing, (ii) eCommerce related to activities/hobbies, (iii) Group or association dues and event transaction fees, (iv) Premium print magazine subscription, and (v) Premium digital video content.