About
Modavanti is an online retailer for stylish sustainable fashion. It is the one-stop destination for the socially conscious fashionista to find clothing that fits her values without sacrificing on style. Consumers can shop the newest brands, discover the hottest trends and learn about the latest advances in sustainable fashion. The Modavanti customer the 28-34 year old college educated urban woman, who is fashionable, cares about social issues and has disposable income that she puts toward shopping. An avid fashionista, the Modavanti customer is always looking for the latest brands and trends and likes the convenience of shopping from home. She carries an organic tote, turns the water off when she brushes her teeth and shops at Whole Foods. If she knew of a site that would allow her to shop her style and values she would shop from that site.