About
Mezzobit’s Audience Value Platform empowers digital publishers and marketers to tightly manage access to online audiences, maximizing the value of this important asset. Websites are under assault by dozens of third-party JavaScript tags that siphon off vast amounts of data about audiences and track them across the Internet — all with scant knowledge of the companies operating these properties. This data leakage results in billions of dollars in lost advertising revenue as well as increased customer acquisition and retention costs for brand and e-commerce marketers. Mezzobit’s system creates a virtual cocoon around every website visitor, giving publishers and marketers real-time oversight of all data collection and tracking activities. Future modules will address ad viewability optimization, mobile apps, and traffic fraud. The foundation of the AVP is a powerful free tag management system used on more than 400 websites such as Fast Company, The Daily Meal, and The Tampa Bay Times.