About
With modern man in mind, Men's Backstage caters its merchandise to create an effortless experience to highlight individual's style with affordable budget. To differentiate its position from market leaders and peers, we carry 50% staples item from domestic emerging brands and 50% international brands expanding to the US market. Product presentation is extremely important and Men's Backstage takes a creative step to collaborate with aspiring artists for its seasonally campaign. Our testing season includes a production of music video for New York based artist East Coast Islands featuring our Summer 14 collection. The campaign has successfully generated a buzz and our company is featured in three different fashion columns (The Drapper Style, Before the Label, Style 4 Gents) This season provides data for us to understand more about our customers and their engagement so we can strategize the our marketing budget with accurate message targeted to our segmented market and improve ROI.