About
Measurence is the Mixpanel of retail stores. Through our off-the-shelf, plug&play wifi sensors, expandable with iBeacon and NFC, we collect non-personal presence information from shoppers’ smartphones to analyze and predict their in-store behavior. With our SaaS, cloud-based dashboard, retailers can A/B test window conversions, measure foot traffic funnels to and in the store, analyze loyalty, engagement and location patterns. Additionally, the pocket-sized wifi+beacon modules that we deploy form an in-store platform of omnichannel capabilities. Our APIs and SDKs allow us, or even third parties, to implement apps on top of the platform, for social wifi, CRM, proximity marketing with iBeacons engagement and more. Retailers can interact with shoppers and encourage store traffic and purchases, reacting to the presence of a recognized device near or inside the store.