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LTR.com

Next-generation dating site going after eHarmony with a Freemium model

About

We are two experienced entrepreneurs building LTR.com (stands for "Long Term Relationship"). Our approach is to disrupt the marriage-centric segment of the online relationship market by building a free eHarmony for urban professionals, ages 25-50. All other sites in this market charge money, yet women don't think they should have to pay for a dating site. In general, these sites serve those looking for second marriages more than first marriages. Our goal is to do to the marriage market what Skype did to long-distance: level it, make it free, and give people no reason not to switch from eHarmony to LTR.com.