About
The consumer finance market is massive and affects the lives of tens of millions of people across the United States every day, but it has not changed in over fifty years. It was built for a pre-internet (and even a pre-computer) world, and it leaves consumers without good choices. That’s about to change. Lon is a funded, stealth-mode financial technology company that aims to revolutionize the world of consumer finance in a way that improves consumers’ lives and puts money back in their pockets. We are changing how you borrow money and finance purchases, building a marketplace that brings new efficiency, transparency, and rigor to a world that has seen little innovation. And we’re the right people to do it: Our founding team is well known in the financial technology world, and brings top-notch expertise in technology, law, venture capital, and financial services.