IPG Media Lab logo

IPG Media Lab

Experiments at scale

About

The Lab’s single focus is to find new ways to solve problems by applying the latest technology to marketing challenges through custom-tailored, client-led experiments. We start with talking to our clients and identifying their challenges, and then determine how to use emerging technology to solve that problem. We find successful solutions that are then implemented into the real world and utilized for all to see. So what exactly is “The Lab” and what do we do? Our team is comprised of marketers, engineers, and creative talents who are tasked with creating new solutions every day. There is never a dull moment. More specifically, our work consists of the following: Scouting & Partnerships Media Consulting Publishing