Integral Ad Science

Integral employs complex heuristics to evaluate all content on web pages through multiple layers of proprietary and best-in-class data science technologies. We currently have industry-leading visibility, at the individual page level, across over 98% of the commercial web. Integral’s proprietary data science and human verification technologies have been designed by leading academicians in the data science and machine learning fields. Our rating methodology never relies on single source data to evaluate content — it weighs competing evidence sources to create the most accurate and comprehensive rating of page content.