About
Informerly is building a next generation B2B media company, powered by a proprietary personalization engine that delivers truly relevant content. The first product that tests our ability to deliver relevance has been an email newsletter to ecommerce professionals. Each email has 5 links and we send 2x a week. After implementing our personalization tech among a test group, we saw our open rates jump from 30% to 70%. We have maintained > 60% open rates for nearly every single campaign (2x a week) even as we have expanded the test group to 500 users, and it's been consistent over 4 months. Every user receives a unique set of links in their email, that have been selected in a nearly-automated manner. We're doing this across a diverse group of user personas, and a test audience we're very proud of. When we're at our best, every link should feel like it was handpicked by a colleague who knows you well.