About
The youngest generation in the workforce is in need of career coaching but this is neither affordable nor accessible. Millennials will comprise 75% of the workforce by 2025 and and 72% see a career of purpose as important. 91% aren’t in the job they expected, 80% want to change jobs now and at least 60% will leave their jobs in the next 3 years. Existing career coaching is an average of $161 per hour. Imperative is the first technology to make career coaching affordable, accessible and social for professionals in their first 10 years of their career. Our platform enables you to identify what generates fulfillment throughout your career then act on it with the support of your peers and expert coaches. Through breakthroughs in positive psychology, design innovations and technology we are able to provide this service for less than a $1 per day.