About
The growing value of social media is beyond dispute. The question is how to use it best with a real and measurable return on investment. Working with clients including Coca-Cola, McDonalds, Microsoft, Nike and M&M’s, Hyperactivate makes this possible and solves the ‘accountability’ problem that all marketers face when attempting to quantify the ROI on their social media investment. By offering a combination of many exciting participatory promotions (including Hashtagart Mosaics) along with an Activation Management Platform (AMP), Hyperactivate is able to measure the value of each promotional participant and allow brands and agencies to gauge the success of their social media activations, while identifying those participants who are most influential among their circle of friends and followers.