About
We are building an amazing global men's grooming and lifestyle brand. The HELIX team has deep domain expertise. We are an award-winning team that previously helped build ZIRH into a global brand and helped lead its exit to P&G so we are confident we can successfully build HELIX into a leading global brand. We spent the past year reimagining everything from the ground up. Since we've eliminated middle men and vertically integrated our very lean company as much as possible, we are able to offer affordable luxury products. All of our custom designs, formulations and fragrances are proprietary to HELIX, and all formulas are made in the USA. We went through hundreds of samples, extensive prototyping and testing, and toiled endlessly on every detail. All HELIX products are repurposeable or recyclable. A portion of our profits benefit BALL SUPPORT. We believe this approach makes for elevated products, responsible consumption, and, most importantly, more simple, efficient, effective grooming.