About
Over the past decade there has been massive fabric innovation in the sportswear industry, but none of this innovation has translated over to our day-to-day fashion. While consumers are spending record highs on gym clothes that they might use 45 minutes a day, for many, the real workout exists between the boardroom and the bar. Heath Paine aims to bring innovative fabrics into our daily routine, starting with bold American made dress socks that are naturally cooling and simply don't smell.