About
Hammerhead guides cyclists through their ride and analyzes their performance afterwards. It is hard to navigate on a bike. It is equally hard to make sense of performance data both while riding or after the fact. Cycling is exploding both as a sport and as a means of transport. Today there are almost three times as many bikes built as there are cars built in the world. We have developed a tool that makes complicated information simple, and shows it to cyclists in a beautiful, fun and safe way. This tool uses beautiful light signals to show navigation and performance data to cyclists easily and in all weather conditions. It connects to a users smartphone via Bluetooth LE. Our app allows users to plan their ride, compete against friends, and analyze their training. The Hammerhead device then guides them when they are actually on the bike.