About
Publishing only high-quality, evidence-based content primarily for Millennials with an emphasis on (of course) mobile and social distribution, Greatist (http://greatist.com) is building a better, higher-quality BuzzFeed in the health vertical—a category with far larger of a market opportunity than media & entertainment or news & politics. Launched in 2011, Greatist now reaches nearly 10MM readers per month (100% organic, only 10% Facebook—and all on top of 250% year-over-year growth). Over the last six months, Greatist has also gone from zero revenue to profitable, primarily through selling premium content sponsorship campaigns to premium brands. Next steps are building a sales team and investing in video. With an exponentially growing audience and community, an increasingly beloved and trusted brand, and a scalable and profitable revenue stream, Greatist is best positioned to build the defining healthy living brand and business.