Frederique's Choice

Frederique's Choice: With proof of concept in Holland and ten other European countries, Frederique's Choice is now poised to launch in the U.S. Centered around an e commerce site offering flower delivery, FRESH AND DIRECT from the growers in Holland, Frederique's Choice offers a shortened supply chain of quality and curated flowers delivered in bio degradable materials. Landing in the white space between commoditzed offerings (1 800 Flowers, Pro Flowers) and local florists, Frederique's Choice is the first branded floral company. There's much documentation as to the healing effects of flowers--we're looking to further the notion of "biophilia" (living with nature). Our B2C and B2B efforts, including subscription, aim to help folks, everyday, "live life in full bloom." Frederique van der Wal, renowned Dutch model, entrepreneur and business woman has proven the model first in Holland--which is like selling snow to eskimos-- Holland is the world's floral capital.