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About
Electric Field will bring world-class talent and DJ acts, together with cutting-edge technology and special effects to select markets across the U.S., with a focus on the booming electronic dance music (EDM) and festival scenes. Electric Field will produce everything associated with each event, from booking world-famous artists and DJ’s such as Skrillex, deadmau5, and David Guetta, to managing sound, lighting, effects, art direction, social media, and promotions. Electric Field will develop music festivals in cities across the country that lack a dedicated festival but have a large college demographic and an emerging EDM scene, such as Philadelphia, Boston, and Minneapolis. The Company will rely heavily on sophisticated statistical analysis to select its sites to ensure market research supports demand and to determine the best venues and shows in each selected city.