About
Dashbid (DB) gives online publishers some of the same tools that ad buyers use to drive down video ad prices. Demand side Real Time Bidding (RTB) platforms have put publishers at a disadvantage, but Dashbid's software levels that playing field. DB helps online publishers execute sophisticated, data driven ad sales strategies. Selling into RTB markets requires more time and sophistication but DB reduces this workload and increases revenue yield. To maximize revenue, a publisher must sell inventory into dozens of different markets. It is a poor use of a publisher’s time to figure how each of these markets functions, calculate minimum auction prices for each, and determine how all their inventory should be sold. Most publishers have no tools to analyze or audit each of these opaque markets and are constantly being gamed by advertisers trying to push down prices. DB’s service automates this process and consistently increases revenue for publishers.