Cognection
Uses behavioral economics to increase conversions by ending choice overload in e-commerce
About
Cognection has commercialized three decades of academic research in behavioral economics, similar to Dan Ariely’s work in Predictably Irrational, to make online retail more profitable for retailers and more meaningful for consumers by ending the frustration of choice. The first application of our technology is a hybrid comparison and recommendation engine plugin for retail websites, which has generated a 12%+ increase in conversions in live trials. We have seven beta customers, including Lenovo.