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Choupette's Diary

Choupette Lagerfeld Social Commerce Platform

About

Choupette’s Diary was created by Ashley Tschudin in 2012 as a Twitter account portraying Karl Lagerfeld’s real-life cat. While working at The Daily Front Row, Choupette's Diary was officially named one of the “The Breakout Fashion Industry Stars” by Fashionista.com. Between 2012-Current, Ashley Tschudin has done hundreds of interviews as the personality behind Choupette Lagerfeld for both digital editorial and print publications as well as launched the @ChoupettesDiary Instagram account, toy line, clothing collection, an upcoming book and Shu Eemura make-up line. In April 2014, Ashley Tschudin registered the domains ChoupettesDiary.com and ChoupetteLagerfeld.com to transition the blog posts from PrettyConnected.com to a personal domain. This digital platform will serve as a shopping recommendation site hosted by Choupette Lagerfeld, where users can submit style and beauty questions and receive shoppable recommendations.