ChoisiMode

There will always be influencers, stylists, and editors who drive the fashion industry, but today linking aspiration to reality is the biggest challenge in connecting with customers. Online fashion has become congested and difficult to navigate unless the users already know what they want. With the web inundated with niche sites such as Bonobos and Nasty Gal and sites with multiple brands such as ShopBop and Net-a-Porter there are few that customize the product based on individual preferences and needs. Through the development of a proprietary automated professional styling system ChoisiMode becomes each user's personal stylist. By completing a brief questionnaire that acquires data on body type, lifestyle, product needs, and occasion ChoisiMode uses algorithms and the derived characteristics to deliver a new level of product customization. ChoisiMode is the Net-A-Porter meets Polyvore with product personalization.