About
Blucarat Social is a powerful, Cloud-based solution for retailers that crave community creation directly on their site; closer to the “zero moment of truth” when purchase decisions are made. Blucarat Social enables social at the core of the eCommerce experience by empowering users to interact with one another during critical path to purchase activities. With it, retailers foster the exchange and real-time sharing of product reviews, product recommendations and photos that create purchase inspirations. Blucarat implements in hours via a simple javascript embed (similar to Google Analytics) that activates an opt-in “Social Bar” at the bottom of any commerce site. Shoppers join real-time discussions with fellow customers, friends, family or designated customer service experts to guide purchase decisions. Any public discussion content is saved so future users can access a rich set of historical information (like FAQs) for purchase inspiration.