About
Blood, Sweat & Cheers is building an active lifestyle brand that challenges the world to get up off the couch and have more fun. BSC has quickly become the go-to source for a quarter million active men and women seeking fun new ideas and experiences to share with their friends. Subscribers connect with BSC both online and offline across email, web, social media and events. BSC's unique content and voice engage and enable the growing but under-served "athleisure” movement of 20MM+ people participating in non-traditional recreational activities like Tough Mudder, the Color Run and CrossFit. While traditional fitness brands focus on powering your way to "six-pack abs" and "bikini-ready bodies," BSC speaks to those who aspire to be fit without sacrificing having fun.