About
Atomite’s patented affinity-based digital ad targeting system resides at the core its offerings. In Phase 1, Atomite’s TransPrivacy™ offerings will reward consumers who affirmatively permission heavily-regulated consumer-facing companies (e.g., mobile carriers) to use their anonymized personal information (API) for marketing purposes with varying amounts of affinity points (Privacy Points™), with the Privacy Points redeemable for valuable consideration. Through the use of an expandable decision tree interface, the breadth of a consumer’s affirmative consent can be tailored (e.g., the type of API shared, for what marketing purposes and with which third parties), with the amount of Privacy Points rewarded adjusted accordingly. In Phase 2, Atomite will expand its offerings by establishing the first ‘opt-in only’ mobile ad exchange with a series of dynamic features (e.g., dynamic consumer profile configuration, survey question, award distribution, ad pricing and ad module engines).