About
Appinions is an Attention Analytics Platform that helps marketers bring a data-driven approach to their content marketing and other initiatives. Using natural language processing technology originally developed at Cornell University, Appinions processes hundreds of millions of articles from news, and blogs plus social media posts every day, identifies opinions and reactions, and then applies a proprietary scoring algorithm to reveal top themes, influencers, distribution channels and more. The platform enables content marketers to intelligently select topics and themes to write about, find partners to create or amplify content, and select distribution targets. It also provides an overall method of tracking and analyzing the impact of multi-faceted content marketing programs over time. Clients include B2B marketers from the Fortune 1000 including Oracle, Philips, Nissan, Siemens, Xerox, Aflac, EY and others.