
About
Adwill is the most efficient way to buy mobile ads. Advertisers pay for performance, only. With no test budgets or upfront fees, it's a zero-risk way to acquire new users. Each new client is a financial risk for Adwill. Our algorithms quickly learn which campaigns are winners and which are losers; the upside from the winners is thousands of times greater than the downside from the losers. We spent almost 2 years developing an algorithm that analyzes user behavior to create the first fully automated self-driving car for mobile ad buying. We ran recently launched a closed beta. Mobile advertising is nearly doubling year-over-year. Adwill is poised to be the smart grid of programmatic ads, using machine learning to show the right ad, to the right user, at the right place and time.