About
Our mission is to help western advertisers programmatically find and win Chinese consumers through mobile app inventory. Our customers are agency trading desks, demand side platforms, Ad Networks, supply side platforms (SSP)/app publishers and multinationals with their own ad stacks. The AdsYolo’s ad tech suite provides supply (SSP) and demand (DSP) partners with the best and most efficient way to connect into mobile advertising in China. The tech suite is made up of two technology capabilities. Entry Our programmatic order routing platform provids hooks into both DSPs and SSPs - western demand wanting to consume Chinese mobile ad inventory. Our value proposition is that we can provide programmatic low latency and seamless connection into Chinese inventory. Factors Our "Big Data" capability, which ingests and makes sense of consumer behavioral and transactional data from Entry and other third-party sources in order to provide highly targeted audience for western advertisers.