About
We are the owner of Bad Ass Vodka - Dennis Rodman and Andreas Johansson has partnered up to create a great new product. The product launched second half of November 2013 in Illinois, and has since also been rolled out in Florida and Michigan. In the first 10 days of operation in MI, the company has added more than 100 accounts (as of last week of January) and the company is also aggressively doing in-store samplings and are also planning a number of events for late in the first quarter. The focus is on building market share in a few key states (IL and MI initially) and build brand awareness before a nationwide roll out.